Filipinos with discerning tastes based abroad who are looking to invest in new condominium properties in the Philippines, whether to lease out or to retire in, will certainly find the luxury properties they’re looking for in Shang Properties.
Shang Properties just recently ushered in a new era of luxury living with its refreshed brand identity last October 17, 2023, at Shangri-La The Fort, Manila in Bonifacio Global City. The Philippines’ leading developer and maestro of Exemplary Life Spaces unveiled its new logo, branding, and upcoming luxury projects in an afternoon soirée with the theme Filipino in Details, with which Filipinos abroad certainly resonate.
“Our brand refresh is a reflection of the changing world. Times have changed and consumers have different needs and desires. We recognized that we need to innovate and adapt to our market’s tastes. But what remains is our commitment to boldly moving forward, staying true to our promise of excellence, and setting higher standards in luxury living. In this new era of sophistication, we are not just changing with the times. We are leading the change,” said Wolfgang Krueger, Shang Properties’ Executive Director.
A new look of modern luxury and sophistication
Shang Properties’ new identity was unveiled through a brandfilm. It bannered its philosophy that paying attention to details, whether big or small, makes all the difference. In addition, it established Shang Properties as the leading brand in the premium real estate market with thoughtful architecture and development, exquisite taste, and the utmost regard for privacy and exclusivity.
To highlight its attention to detail, Shang Properties revealed its new logo, which features a clean and more streamlined look. The text has been updated to reflect a subtle tone of modern luxury and sophistication. This refreshed look better reflects Shang Properties’ design philosophy: that of uncompromising vision, elegance, and harmony in all details.
The Crane, a Shang Properties icon that has signaled power, strength, and permanence, has been retained to show the company’s lasting commitment to creating inspired spaces that are thoughtful and meticulously designed with harmony in mind. Likewise, Shang Properties pays homage to its previous logo with familiar elements and colors that have strong ties to the brand and its DNA.
Designing a well-appointed life
Shang Properties also introduced its latest properties, which are set to become the next coveted addresses.
Its latest project is Laya by Shang Properties, located in Pasig City, Metro Manila. Residents can treat Laya’s modern and thoughtfully designed spaces as their canvas, where they have the freedom to design for their own self-expression.
The program also trained the spotlight on its recently launched developments, including Shang Residences at Wack Wack in Mandaluyong, Metro Manila, and the two projects under Shang Robinsons Properties, Inc., a joint venture between Shang Properties and Robinsons Land Corporation, Aurelia Residences in Bonifacio Global City (BGC) and Haraya Residences, also in Pasig. Additionally, the developer teased guests on two upcoming projects in Cebu and Quezon City.
Best in Asia: Aurelia Residences clinches the Best High Rise Condo Development in Asia Award 2023
Nicole Amponin-Hizon, Sales Director for Shang Robinsons Properties Inc., and Atty. Karlo Marco P. Estavillo, President of Shang Robinsons Inc., proudly accept the prestigious Best High Rise Condo Development in Asia Award at the 18th PropertyGuru Asia Property Awards Grand Final 2023.
Shortly after unveiling the brand refresh and its new properties, Aurelia Residences proudly secured the prestigious title of Best High Rise Condo Development in Asia at the esteemed 18th PropertyGuru Asia Property Awards Grand Final 2023. Held in Bangkok, Thailand last December 8, 2023, this remarkable achievement signifies a pinnacle moment for Shang Robinsons Properties Inc.
Aurelia Residences stood out among an array of exceptional contenders, demonstrating unparalleled quality, innovation, and a commitment to excellence in luxury real estate. This award serves as a testament to Shang Robinsons Properties Inc.’s dedication to crafting exceptional living spaces that redefine the standards of high-rise living in the region.
Aurelia Residences Tower shines as it clinches the title of Best High Rise Condo Development in Asia, a testament to innovation and luxury in modern living
“We are thrilled and deeply honored to receive this esteemed recognition for Aurelia Residences,” said Atty. Karlo Marco P. Estavillo, President of Shang Robinsons Properties Inc. “This award acknowledges our relentless pursuit of architectural brilliance and unwavering dedication to providing unparalleled experiences for our residents.”
The PropertyGuru Asia Property Awards is an esteemed platform that celebrates exceptional real estate developments across the Asian continent, recognizing excellence in design, innovation, and functionality.
Aurelia Residences, a joint venture project of Shang Properties and Robinsons Land Corporation, stands tall as a testament to the vision and commitment to create iconic and sophisticated living spaces that redefine luxury and comfort—the kind that overseas-based Pinoys want to come back to the Philippines for.
An afternoon of delights
Shang Properties’ “Filipino in Details” brand refresh soiree was an afternoon that embodied elegance, much like the company’s new brand identity and logo. Guests had the chance to walk through a gallery exhibiting residences and commercial spaces designed by Shang Properties, allowing complete immersion into its history and award-winning developments over the span of 36 years. They were also serenaded by Nicole Laurel Asensio, a renowned Filipino singer, songwriter, and actress.
“Our refreshed logo and branding marks the beginning of a new era of sophistication. The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces,” ends Krueger.
Learn more about Shang Properties ahead of your visit to the Philippines this year on their website, shangproperties.com/international. You can also follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.
