What
is
Kubo

KUBO is a dynamic and engaging online platform for Filipinos living outside of the Philippines. It serves as the ultimate resource and guide for off-shore Filipinos, primarily Filipino Americans, to stay connected to their roots through the latest in Philippine trends and the most relevant lifestyle insights. KUBO brings a curated blend of local flavors, beauty, fashion, travel, pop culture, opportunities, and more, offering Pinoys abroad a virtual bridge to our own heritage.

KUBO seeks to be the companion of Pinoys abroad who want to stay connected, rekindle their love for the country, enrich their lifestyles, and foster a strong sense of community, thereby allowing Filipinos to give back to the homeland by promoting the best of what the Philippines has to offer.

Quintessentially Filipino, people learn about the bahay KUBO (nipa hut) from childhood through the famous folk song. The song, the architectural design, and the community icon are symbolic of a living culture that is shared across generations, letting both family and strangers experience and appreciate Filipino ingenuity, sensibility, and heart.

KUBO connects Filipinos to home from wherever they are. It extends a welcoming hand to Filipinos returning home. And, it provides an ultimate guide for those experiencing the archipelago for the first time. KUBO is your online home away from home.

MEET THE KUBO TEAM

Maricar Espiritu

Chief Executive Officer

Maricar, a Filipino-American, was a California CPA with a double major in accounting & finance and a master's degree from US universities. She previously worked as a senior consultant at accounting firm Arthur Andersen in San Francisco, handling Family Wealth/Estate Planning. Before creating KUBO, she managed Philippine News, Inc., a Fil-Am newspaper in the US, and later ventured into opening and managing an aesthetic clinic and spa. Her journey extended into real estate, both in the US and PH.

Maricar is a full-time mom to four grown kids, balancing her role with a love for travel and maintaining a well-kept home. She enjoys reading, especially finance and business books, and finds joy and enrichment in exploring diverse subjects that contribute to personal and professional development. She's a mentor to a few.

Anna Tatlonghari

Chief Operations Officer

Newly retired from the corporate world, Anna brings her experience and knowledge from her 19 years in Ayala Land—where she served as President of Ayala Land International Sales Inc., Head of Marketing Strategies & Sales for Ayala Land Premier, and various positions in other companies within Ayala Land Inc. She brings her decades of expertise in branding, marketing, sales, and operations to making KUBO a brand that balikbayans can rely on for quality lifestyle content.

When she's not building the KUBO brand, she's an avid biker who also loves to run and join duathlons—or just about anything to do with the outdoors & adventure.

Trixie Reyna

Editor-in-chief

With two decades of experience in publishing, marketing, online media strategy, and public relations, Trixie has held key roles in major local and multinational companies, such as Summit Media, TV5, GMA Network, Coca-Cola, and Ogilvy.

Prior to her joining and helping launch KUBO, she established lifestyle websites like Cosmo.ph and TV5’s Kristn.ph, serving as the founding editor of both; and later created her own, trixiereyna.com. Her work has been featured in various publications, including Cosmopolitan, Female Network (where she was also Managing Editor), Speed Magazine, Speed.ph, and a US-based website, The Daily Dot.

Trixie loves to travel and discover new restaurants (and playgrounds) with her family. She's a full-time mom.

Web Developer:
Niño Victoria

Advertising Manager:
Ericka Anne Arcilla

Contributing Writers:
Liana Smith Bautista, Nicole Romero,
Ingrid V. Puache, Noelle D. Lejano,
Bea Lopez, Dalisay Guerrero,
Jhops Carpio-Cruz,
Steph Esguerra-Olarte, Pauline Reitzer,
Carmela J. Valbuena-Paano, Gretchen Que

Finance and Admin: Molleen Cabardo

CONTACT US

Editorial: [email protected]

Advertising: [email protected]

General: [email protected]

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