What
is
Kubo

KUBO is a dynamic and engaging online platform for Filipinos living outside of the Philippines. It serves as the ultimate resource and guide for off-shore Filipinos, primarily Filipino Americans, to stay connected to their roots through the latest in Philippine trends and the most relevant lifestyle insights. KUBO brings a curated blend of local flavors, beauty, fashion, travel, pop culture, opportunities, and more, offering Pinoys abroad a virtual bridge to our own heritage.

KUBO seeks to be the companion of Pinoys abroad who want to stay connected, rekindle their love for the country, enrich their lifestyles, and foster a strong sense of community, thereby allowing Filipinos to give back to the homeland by promoting the best of what the Philippines has to offer.

Quintessentially Filipino, people learn about the bahay KUBO (nipa hut) from childhood through the famous folk song. The song, the architectural design, and the community icon are symbolic of a living culture that is shared across generations, letting both family and strangers experience and appreciate Filipino ingenuity, sensibility, and heart.

KUBO connects Filipinos to home from wherever they are. It extends a welcoming hand to Filipinos returning home. And, it provides an ultimate guide for those experiencing the archipelago for the first time. KUBO is your online home away from home.

MEET THE KUBO TEAM

Maricar Espiritu

Chief Executive Officer / Founder

Maricar is a seasoned entrepreneur with a strong foundation in finance and business. A Filipino-American CPA, she holds a double major in accounting and finance, along with a master’s degree from esteemed U.S. universities. She began her career as a Senior Consultant at Arthur Andersen in San Francisco, specializing in Family Wealth and Estate Planning.

Her entrepreneurial journey spans various industries—from managing Philippine News, Inc., a Filipino-American newspaper in the U.S., to founding and running an aesthetic clinic and spa. She has also ventured into real estate across both the U.S. and the Philippines.

Beyond her professional endeavors, Maricar is a dedicated full-time mom to four grown children. She has a deep love for travel, a passion for reading—particularly finance and business books—and an appreciation for lifelong learning. As a mentor, she finds fulfillment in guiding others, sharing her wealth of knowledge, and inspiring those around her.

Anna Tatlonghari

Chief Operations Officer /
Co-Founder

With nearly two decades of leadership experience in real estate and marketing, Anna brings a strategic and results-driven approach to KUBO. Before co-founding the brand, she spent 19 years at Ayala Land, where she held pivotal roles, including President of Ayala Land International Sales Inc. and Head of Marketing Strategies & Sales for Ayala Land Premier. Her expertise in branding, marketing, sales, and operations has played a crucial role in shaping KUBO into a trusted lifestyle brand for the global Filipino community.

Outside of work, Anna is an adventurer at heart. She’s an avid biker, runner, and duathlete, always seeking her next challenge—whether on the road or in the great outdoors. Her drive for excellence extends beyond business, fueling her passion for fitness, endurance sports, and an active lifestyle.

Yna Santillan

Chief Revenue Officer /
Co-Founder

With 20 years of experience in sales and business development, Yna is a powerhouse in account management, channel sales, and institutional partnerships. She has built a career on fostering meaningful, long-term relationships, particularly within the Filipino-American community, leveraging cultural insights to drive business success in both B2B and B2C markets.

A trailblazer in the sales industry, Yna has thrived in fast-paced, competitive environments, consistently exceeding targets and leading high-performing teams. Beyond her corporate achievements, she is a passionate entrepreneur with a strong focus on innovation, growth, and leadership.

Balancing her professional journey, Yna is a devoted full-time mom of three and an active member of her church community. Her dedication to service and leadership extends beyond business, reflecting her commitment to making an impact in both her personal and professional life.

Marie Ritz G. Pay Seng

Chief Marketing Officer / Partnerships & Content Director

Marie is a dynamic marketing leader with nearly a decade of experience in performance marketing, growth strategy, and digital innovation. A data-driven strategist with a creative edge, she has worked with top agencies and global brands, including Summit Media, Nivea, Yamaha, Singlife, and GCash, crafting high-impact, privacy-first campaigns that drive measurable growth.

Beyond marketing, Marie is a passionate writer and thought leader, contributing to publications like e27, BusinessWorld, and Entrepreneur, where she shares insights on digital marketing, business growth, and emerging trends.

At KUBO, she merges analytical precision with bold, creative storytelling to build campaigns that resonate with the global Filipino community. When she’s not optimizing strategies or creating compelling content, she’s exploring new cultures, traveling the world, and championing stories that inspire and connect.

Web Developer:
Niño Christian Victoria

Contributors:
Janelle Roa Cabrera-Paraiso,
Francesa Jana Millenna D. Santiago,
Christel Marie Claire G. Payseng,
Liana Smith Bautista, Nicole Romero,
Ingrid V. Puache, Noelle D. Lejano,
Dalisay Guerrero,
Jhops Carpio-Cruz, Steph Esguerra-Olarte, Pauline Reitzer,
Carmela J. Valbuena-Paano, Gretchen Que

CONTACT US

Editorial: editorial@kubo.com.ph

Advertising: advertise@kubo.com.ph

General: info@kubo.com.ph

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