Philippine beauty and wellness brands continue to thrive, and much of these sporadic successes are driven by a shared desire to boost female self-esteem and women empowerment. Many of these are passion projects that have also opened new opportunities, allowing beauty enthusiasts and businesswomen to pursue their hobby while making a positive social impact with makeup, skincare, and wellness solutions.
Babe
A local hair care label hatched by a woman who believes in getting 100% goodness inside and out, Babe is free from harmful formulas. Its intentional selection of masque, shampoo, and conditioner products carries naturally derived nutrients with a proven-effective power to tame unruly tresses. Babe Formula’s line has contents that deeply restores damaged and chemically treated locks, too, taking your regular showering routine to next-level nourishment.
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Ellana
A homegrown skincare and cosmetic solution hinged on gentle formulation and green manufacturing, Ellana is created by Filipina co-founders whose care for both skin and the planet converges. Its choices of products are packaged in paper sachets and refillable jars, and are realized with environmental mindfulness. Ellana prides itself on primers, skin serums, cleansers, concealers, soaps, EDP sprays, as well as bath-and-body wonders.
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Faboulash
Conceptualized by a celebrity makeup artist, Faboulash is making a case for no-nonsense cosmetics. Providing lashes that are lightweight and predominantly tailored to local taste, this falsies brand flatters Asian eyes with an assortment of styles. For starters, this is the perfect topper to any look, applied in just a jiffy! From volumizing to lengthening, Faboulash is a one-stop shop for a variety of lash offerings, tools, and accessories, too.
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GRWM Cosmetics
Predicated upon the philosophy of “beauty on your own terms,” GRWM Cosmetics is a locally founded label that caters to traditional Filipina skin tones. It fills shelves with favorites that fit every shade—from eyes and lips to cheeks and face. GRWM Cosmetics also flaunts products that are practical, comfortable, and long-lasting, leaving the user satisfied and unbothered while being bold and brave.
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L’Abondance
A boutique wellness brand that curates a tantalizing personal care portfolio, L’Abondance is a one-woman team that offers a wide collection of scented candles, artisan soaps, linen sprays, and all things handcrafted. L’Abondance, which translates to “aroma studio,” also serves practical home staples like dishwashing liquids, complete-surface cleaners, humidifier oils, hand sanitizers, and antibacterial soaps.
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Lovely Causemetics
Lovely Causemetics was started by a Cebu-based beauty boss who sought to level up the cosmetics landscape with high-end yet effortless products. With the aim of promoting Filipino craftsmanship and fusing it with global inspiration, Lovely Causemetics has grown into a big poise booster that delivers trendy essentials like eyeshadows, highlighters, illuminators, high-coverage concealers, body oils, lip oils, and blushes.
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Nala Woman
Nala Woman is founded by a Filipina entrepreneur whose calling is to empower feminine care with chemical-free and sustainable products. An eco-friendly enclave for sanitary pads, tampons, and period cups, Nala Woman promises TLC at “that time of the month” while championing environmental conservation and—more so—womanhood, self-care, and self-confidence.
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Simoy ng Haraya
A creative-founded home and fragrance brand, Simoy ng Haraya is the brainchild of a hobbyist who takes inspiration from tradition-rooted scents. Its range is home to classic notes such as floral, woody, and fruity. Apart from perfumes, Simoy ng Haraya has an array of nature-sourced items including reed diffusers, room sprays, and soy candles. Gift cards are also available for online purchase on their official page.
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VMV Hypoallergenics
Built by a distinguished dermatologist and dermatopathologist, VMV Hypoallergenics is backed by rigorous research and comprehensive clinical trials. Their skincare sets and multipurpose makeup are highly effective and hypoallergenic, making the brand preferred by many. VMV Hypoallergenics is formulated with a firm commitment to meticulously manufactured cosmetics, too, providing the safest products for sensitive skin types.
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Wandergym
Armed with the mission to challenge the market with accessible, non-intimidating, and novel workout equipment, Wandergym is a wonder brand founded by two Filipina besties at the peak of the pandemic. It boasts a collection of eye-catching gym gear—from barbells, dumbbells, kettlebells, and many more! Wandergym’s kaleidoscopic designs bring a splash of style to your cardio sessions, creating an even more exciting atmosphere for your physical activity.
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There’s more than meets the eye to women-steered wellness and beauty brands in the Philippines—they enrich the aesthetic experience by representing Filipinas and reflecting Filipino values via their platforms, too, spreading positivity and propelling sustainability.
